Email outreach is a marketing strategy that allows you to forge a relationship with the people you hope to contact. There are a number of reasons to reach out to a prospect – to generate leads, convert people into paying customers, share content on new products or offers, ask for feedback or simply just to say hello.
These reasons are clear, what’s less apparent, is the precise way in which we find the information we need to make effective contact with prospects. Unless contact information is stated on a website, it can be difficult to track it down. Sometimes there’s no ’contact page’ and in many instances, no website to begin with.
An effective outreach strategy will allow you to hyper-target an exact audience that is relevant to your business. When done correctly, reaching out via email can be a sound way to generate leads, build backlinks and get social media and press mentions.
The more people you reach, the more chance you stand in achieving your outreach goals. So, the aim is to reach out to as many promising prospects as possible within a limited about of time. It’s the ultimate marketing tool for cost-effective lead generation, brand awareness and relationship building, for all businesses.
In theory, this all sounds truly promising. Email as many prospects as you can, offering deals, services or content and hope for some measurable unit of value in return. Your email marketing efforts might be to encourage a purchase, subscription, link or merely just traffic to your site.
So, you know exactly who you want to reach out to and you know precisely what you want to say. Only, you’re lacking the final piece of the puzzle – the contact information.
